FATHR. aims to foster a community where fathers feel seen, supported, and acknowledged for their roles. It's about embracing both the trials and triumphs, the fears and the joys of being a dad.

OUR STORY

A CELEBRATION OF FATHR.HOOD

FATHR. is more than just a brand. We're a movement. Founded in New Zealand by Dale, a father dedicated to celebrating what it means to be a dad today. As the only streetwear brand made for dads, by dads, FATHR. is building a community where dads can own their story and rep what they’ve built with pride.

Fathr.hood doesn’t come with a manual. Every dad’s path is different, yet the hopes, the fears, the silent doubts, are often shared, but rarely spoken. FATHR. exists to honour and support fathers everywhere, showing appreciation for the pivotal role they play in their children’s lives.

OUR COMMITMENT

TO HONOUR EVERY FATHR'S JOURNEY


We promise to do our best to represent both the obvious and the hidden corners of fathr.hood.
We know every father’s story is different and no two journeys look the same. Some days feel like wins, others like lessons, but each one carries meaning. At FATHR. our commitment is simple: to give every dad a way to connect with his story, to wear it with pride, and to feel part of something bigger.

'Our garments aren’t just clothing. They are a piece of you! A reminder of where you’ve been, what you’ve overcome, and the legacy you’re building every day.'