{"title":"Home Page - Featured","description":"","products":[{"product_id":"the-script-hoodie","title":"Script Hoodie","description":"\u003cp\u003e\u003cstrong\u003eGrounded in purpose. Simple in design.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eScript\u003c\/strong\u003e\u003cstrong\u003e Hoodie\u003c\/strong\u003e is where simplicity meets significance. A clean, minimal piece that speaks volumes without saying much. Crafted from heavyweight 360gsm brushed\u003cstrong\u003e \u003c\/strong\u003efleece, it delivers warmth, durability, and a premium feel that’s comfortable through every season. From crisp winter mornings to cool summer nights.\u003c\/p\u003e\n\u003cp\u003eA subtle, cursive embroidered chest logo in graphite grey adds a refined touch. A quiet reminder of where we've come from and what we’re building. It’s for the dads who lead with presence, not perfection.\u003c\/p\u003e\n\u003cp\u003eThis is the hoodie that grows with your story. Timeless, dependable, and built to become part of your legacy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eMid Heather Grey\u003c\/strong\u003e - understated, versatile and seasonless.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePremium 360gsm brushed fleece - \u003c\/strong\u003eheavyweight warmth with a soft, structured feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e80% cotton \/ 20% polyester\u003c\/strong\u003e - durable, breathable, and long-lasting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropped shoulder, relaxed fit\u003c\/strong\u003e - laid-back comfort made for everyday wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCursive embroidered chest logo\u003c\/strong\u003e - minimal design, meaningful presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeached treatment -\u003c\/strong\u003e ultra-soft to touch on the outside.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDesigned in New Zealand\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eEvery dad needs that one trusty hoodie. This is it!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eENSURE YOU ORDER CORRECT SIZE\u003c\/strong\u003e - Size chart in last image\u003c\/p\u003e\n\u003cp\u003eBrad wears size XL - 6'2\"\/95kg)\u003c\/p\u003e","brand":"FATHR.","offers":[{"title":"Grey \/ S","offer_id":41585094459476,"sku":"","price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ M","offer_id":41585094492244,"sku":"","price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ L","offer_id":41585094525012,"sku":"","price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ XL","offer_id":41585094557780,"sku":"","price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ 2XL","offer_id":41585094590548,"sku":"","price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":42350245544020,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3441\/6724\/files\/IMG_6260.jpg?v=1785975096"},{"product_id":"banner-hoodie","title":"FATHR. Hoodie","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe hoodie built for every season of dad life.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eFATHR. Hoodie\u003c\/strong\u003e is the statement piece of the collection. Worn with pride, built to last. Crafted from heavyweight 360gsm brushed fleece, it delivers warmth, durability, and a premium streetwear feel made for the long haul.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA bold, screenprinted FATHR logo stretches across the front, instantly recognisable. This is the hoodie you wear when you're not just representing yourself, you're representing the movement.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFrom cold morning commutes to late-night hangs, it's built for comfort, built for the grind, built for the dads who never needed the spotlight to prove what they carry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eMid Heather Grey\u003c\/strong\u003e - that classic, neutral colour that works with everything. \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePremium 360gsm brushed fleece - \u003c\/strong\u003ean absolute year-round staple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e80% cotton \/ 20% polyester\u003c\/strong\u003e -premium blend for durability and comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropped shoulder, relaxed fit\u003c\/strong\u003e - for everyday dad life.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, screenprinted FATHR logo across the chest\u003c\/strong\u003e - to the point, no guess work.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeached treatment -\u003c\/strong\u003e ultra-soft to touch on the outside.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDesigned in New Zealand\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBold and unapologetically FATHR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eENSURE YOU ORDER CORRECT SIZE\u003c\/strong\u003e - Size chart in last image\u003c\/p\u003e\n\u003cp\u003eChris wears it more relaxed - Medium (5'11\"\/85kg)\u003c\/p\u003e","brand":"FATHR.","offers":[{"title":"Grey \/ S","offer_id":42350268809300,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ M","offer_id":42350268842068,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ L","offer_id":42350268874836,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ XL","offer_id":42350268907604,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":false},{"title":"Grey \/ 2XL","offer_id":42350268940372,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":42350268973140,"sku":null,"price":99.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3441\/6724\/files\/IMG_6092-1.jpg?v=1785973580"},{"product_id":"fathr-tee","title":"FATHR. TEE","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eFATHR. Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear the role with pride.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eFATHR. Tee\u003c\/strong\u003e is built for fathers who understand the weight of the title, and carry it with purpose.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCrafted from premium 230gsm 100% cotton and cut in a relaxed fit, it features a bold FATHR back print and subtle logo detailing beneath the collar. Designed to make a statement without saying a word.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFatherhood isn't something to hide.\u003cbr\u003eIt's something to be proud of.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePremium heavyweight 230gsm cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e100% cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLarge screen-printed FATHR back logo\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eScreen-printed logo icon beneath back collar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDesigned in New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eENSURE YOU ORDER CORRECT SIZE\u003c\/strong\u003e - Size chart in last image\u003c\/p\u003e\n\u003cp\u003ePete wears his more fitted - Medium (5'10\"\/88kg)\u003c\/p\u003e","brand":"FATHR.","offers":[{"title":"White \/ S","offer_id":46931405275220,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ M","offer_id":46931405307988,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ L","offer_id":46931405340756,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ XL","offer_id":46931405373524,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 2XL","offer_id":46931405406292,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 3XL","offer_id":46931405439060,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 4XL","offer_id":47480555044948,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3441\/6724\/files\/IMG_5734.jpg?v=1785977315"},{"product_id":"the-promise-tee","title":"THE PROMISE TEE","description":"\u003cp\u003e\u003cstrong\u003eTHE PROMISE TEE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-A father's promise-\u003c\/p\u003e\n\u003cp\u003eFatherhood has a way of teaching us that perfection was never the goal.\u003c\/p\u003e\n\u003cp\u003eThe goal is showing up.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003ePROMISE TEE\u003c\/strong\u003e is a tribute to the fathers who carry doubt, embrace responsibility, and continue to give their best. The fathers who know they won't always get it right, but refuse to stop trying.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium 230gsm 100% cotton and finished in a stone-washed dark grey colourway, it features a bold back print carrying a message many fathers feel but rarely put into words.\u003c\/p\u003e\n\u003cp\u003eNot perfect. Present. Every single day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Relaxed fit\u003cbr\u003e• Premium heavyweight 230gsm cotton\u003cbr\u003e• 100% cotton\u003cbr\u003e• Stone-washed black finish\u003cbr\u003e• Large screen-printed back graphic\u003cbr\u003e• Designed in New Zealand\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eENSURE YOU ORDER CORRECT SIZE\u003c\/strong\u003e - Size chart in last image\u003c\/p\u003e\n\u003cp\u003ePete wears his more fitted - Medium (5'10\"\/88kg)\u003c\/p\u003e","brand":"FATHR.","offers":[{"title":"Dark washed grey \/ S","offer_id":46939692171348,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"Dark washed grey \/ M","offer_id":46939692204116,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"Dark washed grey \/ L","offer_id":46939692236884,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"Dark washed grey \/ XL","offer_id":46939692269652,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"Dark washed grey \/ 2XL","offer_id":46939692302420,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"Dark washed grey \/ 3XL","offer_id":46939692335188,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"Dark washed grey \/ 4XL","offer_id":46939692367956,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3441\/6724\/files\/IMG_5682.jpg?v=1785983965"},{"product_id":"simple-tee-white","title":"Simple Tee - WHITE","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eSimple Tee — WHITE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eNothing to prove. Everything to show.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eSimple Tee\u003c\/strong\u003e is for the fathers who lead by doing, not saying. The quiet weight they carry every single day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCut in a relaxed fit and crafted from 230gsm 100% cotton, it features a minimalist FATHR chest print and a clean, premium finish. Built to wear in, not wear out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eNo noise. No statement needed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eJust a tee for the role that means the most.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePremium heavyweight 230gsm cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e100% cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWhite colourway — Screen printed FATHR chest logo\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDesigned in New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eENSURE YOU ORDER CORRECT SIZE\u003c\/strong\u003e - Size chart in last image\u003c\/p\u003e\n\u003cp\u003ePete wears his more fitted - Medium (5'10\"\/88kg)\u003c\/p\u003e","brand":"FATHR.","offers":[{"title":"S \/ White","offer_id":47477176533076,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ White","offer_id":47477176565844,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ White","offer_id":47477176598612,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"2XL \/ White","offer_id":47477176631380,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ White","offer_id":47477176664148,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ White","offer_id":47477176696916,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"4XL \/ White","offer_id":47477176729684,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3441\/6724\/files\/IMG_5604_fa91c4ad-b50a-46e1-b41c-0be149b206e2.jpg?v=1785985788"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/3441\/6724\/collections\/IMG_5646.jpg?v=1786571616","url":"https:\/\/www.fathr.co.nz\/collections\/frontpage.oembed","provider":"FATHR.","version":"1.0","type":"link"}